Episode 87: From Creative Entrepreneur to Fractional CFO: My Origin Story

3/25/2026

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You’ve been listening to this podcast for over 80 episodes. You’ve heard me talk about bookkeeping, cash flow, pricing, profit margins, and why your numbers are trying to tell you a story. But here’s the thing — you don’t actually know me. And if you’re going to trust me with your finances, you should probably know who you’re trusting.

So this month, we’re getting personal. I’m pulling back the curtain on who I am, where I came from, and the winding road that led me to building Firestorm Finance. Because the truth is, my story isn’t one of someone who always had it together financially. It’s the opposite. And I think that’s exactly why I’m good at what I do.

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What I Yapped About

  • Growing up across three countries — I was born in British Columbia, grew up mostly in Calgary, spent a few years in Denver, and lived in the Philippines for six months around sixth grade. All that moving around was disorienting at the time, but it built a kind of adaptability that shows up in everything I do now.
  • How I ended up in Texas — My husband lost his job during COVID. I’m a dual citizen thanks to my American-born dad. So we sold everything, packed two checked bags, and moved to Texas in 2020. It was a fresh start in every sense of the word.
  • My first business — and every financial mistake you can make in one — Before Firestorm Finance, I was sewing children’s clothing in Canada. I had a serger, a love for creative printed fabrics, and absolutely zero financial awareness. No business bank account. No expense tracking. No idea whether I was actually making money. Just passion and a pile of fabric.
  • Why I understand the creative struggle with money on a personal level — I was so consumed by the making — by the creating, the selling, the joy of seeing kids wear something I’d made — that I completely neglected the back end. Sound familiar? That experience is exactly why I don’t judge my clients. I’ve been there.
  • Where my relationship with numbers actually started — Long before Firestorm Finance, I was doing inventory and quality control at my dad’s logistics company. My manager introduced me to Excel, VLOOKUP, and the satisfaction of tracking down why an account was off. That’s where the love of numbers quietly took root.
  • The through-line I didn’t see until later — From inventory control to accounts work at a debt collection company to building my own bookkeeping business, numbers have always been part of my professional life. It didn’t come from nowhere. It just took me a while to connect the dots.

Your Next Step

If this episode resonated with you — if you saw yourself in the story of a creative so focused on the work that the numbers get completely pushed aside — that’s exactly who I built Firestorm Finance for. The best next step you can take this week is a simple one: book a discovery call and let’s talk about what your numbers are actually trying to tell you. No pressure, no overwhelm. Just clarity.

Book your Discovery Call here: https://firestormfinance.com/contact


🎧 Listen to the full episode now, or if you can’t listen check out the transcript below.

Read the Transcript

Welcome to the Creative Minds Smart Money Podcast, where we turn financial confusion into creative confidence. I’m Samantha Eck, Bookkeeper and Fractional CFO for Creative Entrepreneurs. Each week, I’m sharing my financial expertise and actionable strategies to help you build a thriving creative business.

Plus, you’ll hear from industry experts who bring fresh perspectives on growing your business beyond the numbers. Because building a successful business starts with strong financial foundations. Your next chapter starts now.

I really want to take the chance to kind of sit back and relax and get a little bit personal, step away from all of the business stuff and really talk about who I am and why you should trust me in the first place. You’ve been listening to this podcast for over 80 episodes, if you have been here. And I’ve never really had an episode where I’ve talked about and said, hey, guys, this is me.

I’m Samantha. Nice to meet you. This is who I am.

This is what’s been going on in my life. And I feel like that’s such a shame because you guys don’t really know me. You’ve been listening to my voice for 80 episodes, but you’re not like, oh, my gosh, I know Samantha.

If you did want to work with me, you’re not like, I do want to work with her. You’re like, who’s this chick that’s talking to me every week? So today, we’re going to get a little bit personal. We’re going to let loose.

We’re going to let our hair down and we’re going to really talk about who I am. And this is going to happen all month long. We’re not just going to talk about who I am.

We’re going to talk about my background. We’re going to talk about why I chose creatives. We’re going to talk about all that stuff.

And we’re just going to really dive deep into these topics. So the first thing I want to talk about is my background and where I grew up and things like that. So I am originally from Canada.

So if you didn’t know that, hi. I probably don’t sound like it. Maybe I do.

A lot of people tell me I have a slight Canadian accent because I grew up in Canada until 2020 when me and my husband moved here from Alberta to Texas, where I am now. If you didn’t know that, well, then hello. I’m in Texas.

So I did grow up in Canada and Alberta most of my life. I was born in British Columbia, which is the province that’s right next to Alberta. And then me and my family moved to Calgary and I lived most of my life in Calgary.

We did move around a little bit early on in elementary school. We moved to Denver and I lived in Denver, Colorado for a few years before we came back to Calgary. And then after we came back to Calgary, I think at about sixth grade.

Yeah, it was about sixth grade. We moved to the Philippines, which is my mom is Filipino. So we moved to the Philippines and we went to the Philippines and spent some time in the Philippines for about six months before my grandmother had some health issues and we came back to kind of spend some time with her, but also just be here again.

That was the weirdest transition period probably of my life. So going from Colorado to Calgary really wasn’t that bad. But coming back from the Philippines, I think we were midway through.

I’m trying to remember. I’m pretty sure it was November that we came back from the Philippines. I’m not wrong.

It was either October, November. So the school year had already been well underway. So when we came back, it was one of those really weird like experiences from like movies and TV shows where we we kind of came into this like midyear point and everybody was like, who’s this new girl? So it was really strange.

And I felt really off because there was a lot of people that were surrounding me that were new. I think that was one of the most formative times in my life, for sure, was because there was just a lot of moving around that happened. From that point on, we mainly we did stay in Calgary.

We didn’t move anywhere else. We stayed in Calgary. That’s where we lived until I met my husband back when I was 18.

And we started dating. I met my husband on eHarmony. There’s a little bit more of a tidbit for a background for you.

I had had a lot of really terrible relationships in the past, and I just decided, OK, you know what? I’m just going to I’m going to get married. I don’t want to deal with boys anymore. I’m not.

So my husband, six years older than me, we met on eHarmony. He was from Edmonton. I was from Calgary, which is a three hour road trip.

We didn’t see each other all that often. We got to see each other every two weeks. Our relationship started off being very long distance, and it made us really, I guess, fall in love a little bit more.

And I know I’m getting super personal here, but I really want you guys to really like get to know me and understand who I am. After we got married, my parents decided to move to Maryland in the U.S. And if you don’t, I guess I didn’t really explain that, but my dad’s been American since birth. So when me and my brother were born, he actually made us dual citizens.

So we have the option and the availability to either live in the U.S. or Canada. But when we moved to Texas, it’s just been home. So there just isn’t anywhere in the world I’d really rather live.

And I’ve already told my husband that, like, this is home. This is where we want to be. So if anything, this is where we’re going to set up our roots and really dig in and live our lives.

But anyways, my parents moved to Maryland. We moved to Edmonton to be near my husband’s family. After a few years, my husband lost his job due to COVID.

And we decided that, hey, I’m an American citizen. Why not immigrate to the U.S.? So we came over in 2020. In the midst of COVID, we had to sell everything.

So we came with two check bags and we came over here. Now, during that time when we were in Canada, I had started my very first business. And I’ll go deeper into this a little bit later.

But it was where I was designing, not really designing, but I was sewing clothing. So I sewed kids clothing. I had a serger and stuff like that.

And I started a business where I sewed kids clothing. And one of the things that I will say is this is where the start of my, I think, not really obsession with numbers, but where my relationship with numbers and things like that kind of started. Because realistically, I was looking at my business and saying, OK, you know, I have this much money.

And just to give you context in real life situation, my husband was working and I was not. So there was only one income in the house at this time. So it was definitely a little bit tighter.

We could afford it because my husband was making really good money. The company that he worked for, he was doing robotic welding and they were paying him phenomenally well. So it was fine for me to stay home.

But I really wanted to try doing my own business and doing something creative because that’s I’ve always been this creative person. I’ve always done creative things. I’ve always been puzzling.

I’ve always been drawing. I’ve always been, you know, making things with my hand, painting whatever it is that I could do with my hands or whatever it is that I could create. I was doing something like that.

My family had known that growing up. So starting this clothing business where I was doing these things with children’s clothing and I specifically chose children because it was very easy and very simple to sew. You could buy like a yard of fabric and make like three outfits out of it instead of just one.

So it was nice to be able to like stretch a 30 dollar yard of fabric across three different items. But that’s where my relationship with money really started was figuring out, OK, this is the amount of time I’m putting into it. This is the labor that I’m putting into it.

And it wasn’t just the labor. It was also figuring out the material costs. So saying, OK, a yard of 30 dollar fabric, which is stretchy, like cotton, like the fabric, which is like a very unique printed fabric.

And it comes in all these really cool colors and and like patterns. And you can get like Star Wars and all these things and figuring out what the cost of that was. But then also understanding and learning and why I’m kind of empathetic with creatives.

So we used to go to a lot of markets and stuff like that. And I used to always have people tell me, well, I would never pay that. Like, why would I not just go to Walmart and buy my daughter a ten dollar T-shirt when you’re selling yours for thirty dollars? Well, you know, it was always really tough for me to come up with that explanation of like, well.

It’s handmade. I put the time and work into this. You know, it’s not just something that you can just go to Walmart and buy.

It’s something that I’ve put the thought and time and everything into. But that’s really where my very early roots of money started with is back when I was running my business, my my clothing business in Canada. And I will say I was terrible at it.

I didn’t make any money in that business. I didn’t understand what I was doing. I didn’t even look at my numbers on a true basis.

Sure. I had to come up with pricing. Sure.

I had to know, OK, how much money do we have in the bank account so that I can spend money on this business? I did not have my own business bank account. I didn’t open a business bank account. I did not have my own.

You know, I didn’t keep track of what I was spending. I didn’t keep track of what I was making. I didn’t even keep track of if I was making money.

I just made items and I sold them. And if that’s anything to tell you, like who I am as a business owner and why I’m so passionate about what I am like, that is the core of it. I didn’t learn my lesson during my first business.

And I’ll tell you that right now, because, of course, we’re going to we’re going to get into that in the next episode where we really dive into when I learned my lesson and kind of like how I came connected to money. But I think that the thing is, I’ve always been very organized. So there’s like a very old personality test that you can take where it tells you.

I can’t even remember what it is. There’s like four different types of personalities. And I remember one of them is phlegmatic.

One of them is melancholy. I think the other one is oh, my gosh. I can’t even remember what it is, but that’s OK.

All that’s important and all that we understand is that I’m someone who’s very organized and someone who’s like very understanding. But I didn’t I didn’t look at those numbers. So in reality, I was digging I was digging myself a hole after looking back at that and starting the current business that I’m in.

I really, I really, really thought about it on a deeper level and said, you know, I don’t ever want anybody to feel this way. And that’s the thing, right? As creatives, we’re so busy creating. And like that is true in my story in and of itself, that I was so busy just creating clothing and having fun selling it and seeing children wear it.

And it was such a joy and exciting. And I just loved doing what I was doing that I didn’t think about the back end or the money stuff. And it’s so true because like as a social media manager, as a web designer, as a graphic designer, you’re so busy creating and creating these beautiful and like stunning pieces of work and things that are being shown that you forget, you forget about the backside.

And it doesn’t make you a bad person and it doesn’t make you a bad business owner. You’re passionate about what you do. And I was, I was so passionate about what I did.

And that’s why I was so focused, so focused on making things that I just didn’t care. And I neglected the backside. And I will say this too.

I didn’t even look at social media. I didn’t know anything about business during my first business. I just kind of rolled into it and did stuff.

Did I look up how to set up a business properly, how to do this and everything like that? Of course I did. And you know, in Canada, there has rules where you can just have a business as long as it has like a part of your name in it. I think I called myself Eclectic Boutique, which was my last name is Ek, if you guys don’t already know that, which you should.

But that’s kind of like where I really grew, grew my business. So sure. I looked up the formation.

I looked up sales tax. I looked up all that stuff, but I didn’t really understand any of it. And I knew I wasn’t making any money, but I didn’t look at it.

I didn’t care because I was just so passionate and enjoying what I was doing. But it came to a point where I realized there’s more to this. There’s more to money in business than just creating.

That’s what I really want to talk about during the next episode. I want to keep these short and sweet, really, you know, get to know me, get to know where I’m from, everything like that. So that is my origin story there.

And I do want to talk a little bit about kind of like my work background and things like that, what happened. So, you know, I didn’t start off just in my own business, of course. I actually, when me and my husband met and we got married, I was working for my dad at a logistics company and I was doing inventory control.

So I had a very early relationship with numbers and a very early understanding of numbers. But I will tell you this. I’ve never been good at money throughout my entire childhood.

I was a spender. I still am a spender, but I’m a smart spender now. Of course.

But, you know, I was a spender and I spent money and there were things that went on there. But to get back to the point, I worked for my dad at a logistics company doing inventory and quality control. And that’s where I kind of like became a love for spreadsheets.

My manager really showed me Excel and dove me deep into like things like VLOOKUP and things like that. And I started to kind of have a deep appreciation for numbers and the mystery of numbers and figuring stuff out because we’d have pallets go missing or accounts would be off and it would be like figuring out why they were off. What happened? Like, where did things go wrong? And that’s really where my love of numbers started.

You know, after that job, I think I went into when we were in Edmonton before I started my clothing business. Actually, it was after I started my clothing business because it was just right before we decided to come to the U.S. I was in a debt collection company doing accounts, I guess, accounts payable in a sense. I was recording payments that were coming in from these people’s debts and making sure that they were recorded properly and things like that.

So I’ve always had this connection since the conception of my job or my career of numbers. Obviously, there’s part time jobs that I have when I was younger that were like retail. But since my like professional career, I’ve always had this like deep connection with numbers.

And so it doesn’t come from nowhere. I’ve had such an extensive background with this. And, you know, I think there’s more to explore there.

So obviously, we’re going to explore more of that over this next month, guys. So I hope you’re enjoying this episode and that you want to stick around. Obviously, if you liked it and you think people need to get to know me better, please like it, share it, subscribe.

And as always, guys, I wish you the best week forever. We’ll see you next week. Farewell, fellow travelers.

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© –2026 Firestorm Finance. All Rights Reserved.

The content in this podcast and blog is for educational and informational purposes only and should not be construed as professional financial, accounting, or legal advice. Always consult with a qualified professional regarding your specific financial situation. Samantha Eck and Firestorm Finance are not responsible for any actions taken based on the information provided in this content.

For specific legal or tax questions, please consult with a licensed attorney or CPA in your jurisdiction.

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meet your host

Hi, I'm Samantha—

The thing about financial advice is that it hits different when it comes from someone who's actually been in your shoes. As the host of Creative Minds, Smart Money, I don't just talk about finances – I share real strategies I've learned from running my own creative businesses and helping clients like you transform their financial chaos into clarity.

Want to know more about how I went from creative business owner to financial strategist for creative entrepreneurs?

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