Episode 47: Faith, Finances, and the Fear of Letting Go in Business with Cassidy Handle

  Welcome to the Creative Minds Smart Money Podcast, where we turn financial confusion into creative confidence. I’m Samantha Eck, bookkeeper and fractional CFO for creative entrepreneurs. Each week I’m sharing my financial expertise and actionable strategies to help you build a thriving creative business. Plus, you’ll hear from industry experts who bring fresh perspectives on growing your business beyond the numbers. Because building a successful creative business starts with strong financial foundations. Your next chapter starts now.

 You are listening to the Creative Mind Smart Money Podcast, and today I have a special guest with me, Cassidy Handel. After being fired from a podcasting job and purchasing a new home, Cassidy started her own business now, 1.5 years in. It’s successful. She works from home. With her daughter and has done the books herself, driven by need for control and a fear of financial vulnerability, especially when it comes to trusting a bookkeeper.

But when she took a step back, she realized that anyone can impact finances from customers, business partners, employees, and more understanding that it was worth learning the process, but also worth delegating. Cassidy chose to let go so she could pour more into her business and her family. Awesome. So how are you today, Cassidy?

It’s so good to have you here.

excited. I’m excited. I haven’t yet delegated, but I’m right there and I’m ready to, and I’m open to the idea. Whereas before I was more like. I totally anti and totally, I need to keep my hands on my money, just for fear of all the worst case scenarios, you know, that can happen if somebody were to

Yes,

my bank account and transfer all my money out of it or something, and I’m sure a lot of other business owners can relate to that feeling of I’m finally got money coming in and it’s, I finally got a business and it

yes.

of somebody running off with it or doing something devastating to it.

Yeah. Yeah. No, I definitely feel that. I’ve had a lot of people, whenever I ask for, you know, I need all the bank access, I need all this stuff, and I’m like, it’s okay. I’m not gonna like. The only access you’re gonna give me is view only access. So I can’t actually do anything. I can only look at your accounts and be like, I’m gonna pull a statement.

I’m gonna do this. And I, but I feel like that’s a very real fear because a lot of people don’t know that there is that type of access. They think that when you’re giving them access to your bank account, you’re gonna have access to every single small part of it. So that’s definitely a very real fear.

Yeah. Yeah.

Before we really dive into like the meat of the topics that we wanna talk about, why don’t you tell me a little bit about you, what you do what led you to leave your traditional employment and what that transition to business life was like for you?

Sure. So, prior to working on the internet, I was a dental assistant and then I became a mom and I wanted to work from home, and I worked as a podcast manager, actually, funny enough for. podcast and it was really fun. But at the time I had undiagnosed A-D-H-D-I was not medicated and I had all the typical symptoms, but it really presented as I was withdrawn and I was not the best employee. I couldn’t take direction and follow it through very well. And so I ended up losing that job. I got fired , two days after moving into this house that I had just purchased on account of the money that I was making from that job. It was a really scary moment.

Yeah.

in a relationship with my daughter’s father at that time and so. had his income, but his income isn’t enough to sustain us anyways, so I needed money coming in.

Yep.

had told me at one point, she said, if you ever don’t work for me, you’d be a great copywriter. And I remember when she said that, I thought, oh, what an odd thing to say to someone who works for you that you know, if when we don’t work together, if we don’t work together. I took that and I put it in my back pocket and that came back up when she fired me. And I really do. I know you’re faith based too. And so for me, I really feel like it was a God thing. I feel like God

Yes.

that. Statement and that seed that was planted. And so I went straight to YouTube and I didn’t have any money at that time to invest in a copywriting course.

I learned everything I know off YouTube and blog posts and just for free. And I had written some emails, launch sequences for that podcast. So I wasn’t totally unfamiliar with what copywriting was. But I just started posting on social media, really just wung it for the first several months. And, within 28 days, signed my first client through LinkedIn actually.

And then from there it’s just grown, and now I’m a single mom and I’m a single self-sustaining mom. And,

This business has just been the biggest blessing. And it’s so funny because every time I see a new vision or I get a new like download, I feel like almost from the Holy Spirit for what to do next with it.

It’s always, I always say, I’ll never say never again. ’cause everything I said I wouldn’t do has been things that I’ve ended up doing, whether it’s hiring a team or delegating

yes.

And so I can’t say never anymore. I just really have to listen and lean in. And he has never led me astray. I will say this business has something that younger me would’ve dreamed of having, but never trusted myself to build and, and it’s not me who built it alone, you know, glory to him. So that’s really important I think, to mention.

Yes. And I love that you mentioned that because I think, I do think it is so important. ’cause I mean, becoming someone who’s self-made and running your own business is not something easy. And it can resonate a lot with that. Like obviously I did have my husband to back me up with a lot of the money, but when I left my corporate job as well, like we had savings and like same thing, his money was not enough to sustain us at all.

So it was like. I need to get clients, I need to work my butt off and I need to get there. And there were moments where I was like, I don’t think I’m meant to do this. Like, I don’t think he wants me doing this ’cause it’s just, it’s not happening the way that I wanted to. But it happened the way he wanted to.

So like God gave me the clients when I needed them and I just stopped learning to doubt it because every time. I doubted something, he would give me a new client and I was like, okay, this is, this is where I’m meant to be. So it’s so true that you can honestly doubt like what you’re doing or feel like, okay, maybe I’m not in the right place, but he always provides and he’s always gonna be there, and he’s always gonna show you the right way forward, which I think is so important.

Totally, and he’ll always qualify you. I mean, I didn’t

Yes.

clients I’ve signed that I was like, I don’t know how this person, you know, with a million followers on Instagram, is trusting me to write their next 30 days of posts. It feels crazy. I feel unqualified and I. Imposter syndrome, I think is like the common way of, of describing that feeling.

Yeah.

Unqualified is just the word I keep coming back to. And then he really just called me to do it. And, and then I really do, I pray over every client, every time I sit down to write anything,

Yes.

pray and ask for guidance. ’cause I feel that if I did it out of strength alone, it would be a fraction of what I’m producing now. and he’s just really, you know, sometimes I bit off more than I can chew and I feel like. It, it’s a blessing financially, but then I realize I need to scale back and work on something else. And so just trusting his guidance in that way. You.

Yeah, I love that. And I, I recently hired like a Christian coach and she’s teaching me how to pray over my business in different ways. ’cause a lot of the times, I think when I was praying over my business, I was like, I’m. The way I would say it is like, I wish for success in a way that like honors you and like however you choose to show that success.

’cause I feel like a lot of the times we want success in different ways than God wants success. So I was like, you know what? Well, however you want success. But she’s like, you need to pray over every small part of your business. You can’t just pray over just the bigger picture, pray over where you’re supposed to be marketing, pray over where you’re supposed to be doing this stuff.

And I’m like, I never really think of like all the small stuff. I’m like, we only look at the big picture. But there’s so much that goes into how we build our business that if we just ask those questions

Sure.

and like he’ll tell us, we’ll tell, we’ll be able to tell, you know?

And I think with the money thing, you know, it’s so easy to get stuck on that 10 K month or that 5K month, that one

Yeah.

and just prey on that and just focus on that. Or as Christians, I think sometimes we feel guilty about wanting more money and wanting more. Especially when it’s like, I want 10 K months so I can do all these things.

And what I’ve really leaned into and I feel like keep blessed, is. Me further on is when I think of the impact it can have on other people. I just, you know, hired a VA and the impact that it can have on her life, or potentially when we expand the team. You know, I just had a prophetic word yesterday. Come in. that. Maybe this is going to expand into a micro agency, that

Yeah.

faith led businesses. And I have always said I would never go agency that I just wanna make enough to take care of me and mine and I’ll be happy with that. And I feel like yesterday he said, you need to dream bigger ’cause this isn’t just gonna be for you.

That would be so selfish if all I did was change your life with this and nobody else’s. And so I feel like he has. He’s like, dream bigger and pray bigger because we’re gonna help a lot of people with this. It’s not just gonna be all about you and it was like one of those moments where you just feel on fire.

You know, you’re not always on fire as

Yes.

Sometimes you go a little lukewarm sometimes you’re like, is he really working in the midst right now? ’cause I’m really maybe not seeing the results of that. And yesterday having that clarity, that moment of like, and it didn’t come from me because I’ve always said I didn’t wanna an agency. I don’t wanna expand that big. I just

Yeah.

me. And I’m like, oh man. To be able to. know, pay off debt for somebody or put somebody through a program or pay off someone’s house or whatever it is, stuff like that. Big impact that can go beyond just us. And

Yeah.

that, you’ll still be taken care of.

If you can afford to do something like that for someone, chances are you’re taking care of too. But it just isn’t all about you at that point. And so being open to the fact that maybe growth is gonna be more than what you ever envision, but it’s gonna

Yes.

of responsibility too. And, you know, I’ve had a struggle relationship with money a little bit. A lot of bit, I’m a spender, not a saver. And so I want, if it’s, if I have it, I feel like I have it to spend. And so things like taxes and things like, expenses just don’t naturally come to the forefront of my mind. And I’ve really had to work on, praying over fiscal responsibility and praying over those kinds of things.

’cause those are not natural for me. If I’ve got it, I wanna go thrifting, I wanna go spend it. I wanna go buy the next course or the next. Software and it’s like that’s not where the impact is. The impact is in the work you do with that money.

Yes. And, and that’s something like I talk about a lot is like intentionality with your money now, like obviously to transition into that, going from a steady paycheck to running your own business is such a huge financial shift. How does your relationship with money show up during that whole transition?

Was it a little bit more like, okay, now I need to be more mindful, or was it still that same mindset of like, okay, I have money, I, I’m ready to spend it.

Well, I feel lucky. I started my business in August of 2023, and so when I got to tax season that next year, I had only had a few months of income, but I

Yes.

of it for taxes, not a dime of it. And I, this is where the risk taker in me, like I know business owners who didn’t pay taxes for the first several years of their business and, and go back and clean it up and go back and fix it. And that’s not the right way to do it.

Yeah.

have that peace of mind knowing that like. My house isn’t gonna get foreclosed on for this, or I’m not gonna like walk outside and someone’s gonna be towing my car away over this

Yes,

You know? And so I don’t wanna panic about it. I don’t as much as it’s like. Naturally, I wanna panic about money. I don’t wanna get too crazy. But also

yes,

moment not set new taxes aside. Oh wait, now it cuts into this next year revenue. The first thing I have to do is pay off that money from

yes,

I just hate being stuck in, like, I just wanna write the check and be done with it and move on to the next year.

I hate feeling like one foot’s

yes.

the new foot’s in this boat and the boats are slowly drifting away, and I’m about to do the splits and I just don’t want. crotch in the water in that way, you know, I really would much rather, just be on top of it. And so now I have set up a reserve.

I use Novo Bank and I really

Yes.

a FinTech. They’re not technically a bank, but they have really great, they have insurance coverage up to a like. A quarter of a million dollars. They’re really, really solid. I’ve had no, bad experiences with them. They have a great affiliate program too, where you can earn money by referring people.

And they have a cool like bookkeeping feature where you can itemize each, transaction. And so I’ve gotten to see where my money is going, and I have a reserve set up that right now is putting a higher percentage aside probably than I’ll need to in the future because I’m paying back. You know, like this year I didn’t have the money set aside and then I owe the government, you know, four grand and it’s not there.

And now the the rush to get it. And I’m like, I never wanna feel like this again. I never wanna feel like

Yes. Yes. I feel I relate with that really hard. So,, I’ll tell you like, because the first year that I was in business, I still was working full-time, until like, I think it was February, and then my husband was also working full-time. We actually got a refund that year still, even though I made money because I didn’t make it like a lot of money.

I made money, but I didn’t make a lot of money, so we still got a refund. So this past year, the rule is that if you get a refund, you don’t like. You don’t technically have to pay estimated taxes that year because like you didn’t have, you didn’t owe the government money. So the way I did that, I was like, okay, I am not gonna worry about like taxes next year.

Let’s see what the impact is. I just, I, I’ve already prepped my taxes for this year. I haven’t done them yet, but I’m like, I see the impact now. I’m like, I’m gonna make sure that I put aside the money because I was like, I don’t know. I don’t know how big it’s gonna be. I wanna understand how big it’s gonna be.

And I’m like, okay, now I understand it, but I feel the same way that you do. Where I’m like, I would rather just write a check and be done with it. I don’t wanna have this like burden over me to be like, Hey, I need to pay this

Yes.

while it’s cutting into this year. But I also told my husband that just the other day, I said, I feel like.

Like, I understand why taxes are a thing, but I said at the same time, it feels like I’m being robbed of like all this money that I’m giving to them. ’cause I’m like, I earned that. Like I work so hard for that and they’re taking it away from me. So,

feel bad. I feel bad for other states ’cause I’m lucky I’m here in Wyoming, so we don’t have state

yeah.

We only

Yeah.

Federal, which is great. If I was in California still, I would be getting sunk. But like you said, you don’t know what to expect. The next year, you know, the first year from August to the end of the year,

Yeah.

made a certain amount and the following year, if you had. Times it by three and compared it to the next year, I doubled in revenue and then this year, right now I’m

Yeah.

again. And so it’s like I’m really getting to a point where a, thinking about the whole S Corp thing, I’m just starting to look into that. But then also, how nice would it be to pay quarterly taxes?

How nice would it be to get to the end of the year and say, I only have to pay ’em for the last quarter because I’ve done it.

Yes.

think it’s so worth it. The money, you’re gonna have to pay it one place or another.

Yep.

I can like ostrich myself, like head in the sand, I wanna go do this right now. I’m gonna go do it ’cause the money’s in my account and I’m not, you know, it’s still mine right now.

And it’s like, no, no, no, just think of that money as not even yours. Think of that money

Yes.

and you’ve gotta pay it. And that’s part of, I’m pretty sure that’s in the Bible too, right? Is like paying your taxes and, and basically not breaking the law. And the law here currently is that you gotta pay taxes unfortunately.

Yes.

we really do have to honor that and steward that, with a certain level of responsibility.

Yes.

So if you’re listening and you’re a spender and you’re like, oh man, I’ve got an extra couple hundred bucks here. I’m actually gonna go do this thing with it. That thing that you think you need in that moment. Will probably not even be on your mind when the bill comes for the taxes and you’ll have wished that you had set that money aside. ’cause that’s definitely, how I kind of felt this past year.

Yeah, and I just did an episode on, it’s coming out next month, but it’s an episode on intentional Investments. And it was inspired by one of my clients. ’cause what she did was she did a, an investment reflection where she looked back at her year and every, like, all the big purchases that she did, and she analyzed.

Not just if they were worth it, but like why she made those decisions. Like why she purchased everything, whether it was just through emotion or whether it was actually because it like moved the needle in her business. And I was thinking about that and I was like, this is what I tell my like people to do all the time, is to think about it before you actually purchase it, but also be really intentional with every dollar that comes into your business and every dollar that comes into your personal life because.

There is so much that goes into it and like a lot of the times, like you were saying, you set aside more than what you need for taxes as well. I always tell my clients at least 30% and they’re always like, oh, that’s so much. I’m like, I get it, but would you rather not get money back at the end of the year instead of owing money to the government?

Because if you got money back, you know, kind of feels like a little bit of a win. Yeah, you gave them more money than you needed to, but at least you’re getting something back instead of owing them more money.

cushion. I’m doing 20% right now. As the breakdown is 20 and then I pay

Yeah.

50% of top line, and then I, that other 30% stays in the business. I could definitely increase that to 25. But like I said, I don’t have state income taxes, so the tax

Yes.

13 to 15%.

Yes.

20 just so that way I’m paying. I’m, right now I’m trying to catch up for last year and set aside for this year.

Yeah.

And so, yeah, that, that’s been huge. And like you said about the impulse spends and things like that, I mean, a lot of us, it’s so tempting in the moment, especially marketing’s great, especially when

Yes.

marketing is so good. You wanna buy everything that they have and you think that it’s gonna solve the problem in the moment, whether it’s templates or a new course, or join this membership. And

Yeah.

if you took the time, and like if those things are just so moment, like in the moment and. How many of us have Google drives full of courses and PDFs and downloadables that we’ve never even looked back on?

I know. I definitely do. And

Yep.

yourself, and I do this every month, I look at my, it’s called Money Tings. It’s my little spreadsheet of like what I’m spending my expenses on. And I look at even softwares like Claude, for instance, I was paying 20 bucks a month for Claude. And I don’t even use like as it’s so much that I needed the 20, I can just use it for free for the amount that I use it.

And

Yeah.

20 bucks a month there. You know, memberships, if you’re not using a membership, even if you feel emotionally tied to it, it’s nothing personal. Hey, I gotta, I’m gonna hop out of this for right now and save that a hundred bucks a month which is just speaking to something I’m going to be doing anyways.

But, yeah, just looking at your expenses and ’cause they add up, it’s 15 here, it’s

Yes.

And before you know it, I mean, I would say my expenses right now are somewhere around. Like three 50 a month. And then a couple annual expenses, things like HoneyBook and stuff.

Yeah.

and Flow Desk are my two annual expenses, so about, probably a thousand about for those two every year.

But, even then it’s like if you can get away with an online business that runs for under 200 bucks a month, and then plus whatever you pay your team, I mean, the profit that you can make from it, it’s an opportunity and you’ll, and you’ll way rather have that money at the end of the year, like you said, if you set it aside versus. Cool. I’ve got this huge library of things that I’m not necessarily using and haven’t really served me.

Yes. Yes. And I, I do, I feel like that’s so, so important. A lot of self-employed people I think are very much like they are afraid to let go, why do you think it’s so hard for them to let people in and like, how do you feel like you should start loosening that grip? Because I know that’s something that you’re really going through in this moment.

Sure. I just told my VA today, I said, I wish there was a coach, and I’m sure there is one and somebody who’s gonna listen to

Yeah.

and pitch me, but a coach for delegation. Because if you, especially if you’ve never been a boss anywhere else, and I haven’t, I’ve

Yeah.

so much has been in really like any kind of managerial position dental assisting. I was always a one man show. I’ve always been, and I used to say like, I’m the lone wolf wolf pack, and I embraced it. And what faith has taught me is how strong you can be in numbers and in a. Community and in, I feel like what my church has taught me is you can trust people too.

And there are people who are worth having close and people whose brains will work differently than yours that will compliment yours in a way that you’re

Yes.

than you would’ve been on your own. And I’m a really creative person. I’m really creative and really, artistic and in that and more big vision as far as like the funnel and the the marketing of it all. But when it comes to like little things, like little logistics and numbers, just, I’m not as strong there. And so instead of trying to train myself to be strong in everything, I just would rather double down on what I’m really good at and

Yes.

delegate the things that I’m not as great at and one of those is managing money. I really, I really wish almost that somebody could just take all the invoices that get paid and hand me my money. For the month. Like, here’s your personal and everything else, I’m gonna go pay your expenses and pay your team with and put aside and you’re just not gonna touch it. Like, burn my business, debit card, don’t touch it. And

Yeah.

would be like the long-term goal would be to have somebody that’s that and that I can trust to do that because obviously that comes with a lot of power too. But learning that there are good people out there that you can trust and, especially when you find people that with faith-based values and, and my VA is not faith-based whatsoever.

She’s just somebody who I trust from experience. But as far as like, bookkeeping with my money, it’ll

Yeah.

be somebody that, that has a biblical mindset when it comes to stewardship, just because that’s really,

Yes.

to me. And I don’t think there’s anything wrong with it. I think sometimes people are like, am I hating on someone or am I offending somebody by wanting to be around people that are closer to my values? And it’s like you are not because there’s gonna be

No.

them too.

Yes.

people, there’s people divinely created and put into your life just for you. And so being able to discern like who you can trust and who has a good spirit about them and fruit that you want. ’cause they can share their fruit in your business that you otherwise wouldn’t have had at all, and you would’ve been relying on yours alone. And it can just be such a big blessing, you know.

Yeah. Yeah, and I, I totally agree with that because. Again, it’s not to say that nobody, the person that we might be working with is not talented or might not be. It’s a more of a matter of like those same values type of thing, because I feel like when you let someone in that has those same values, and especially when you’re handing off a part of your business, like for example, for me, the person that I’m working with is social media is also a faith-based person, so she understands.

Why my content needs to reflect those faith-based values. Why I want content to have some sort of faith-based aspect, why I want to post about my faith. And so I feel like that’s very important to me is because, you know, before people wouldn’t understand it and it, it wouldn’t connect with it. Like I’ve, I had a couple social media managers who did that, didn’t connect with it, that just wanted to talk about business all the time.

And I was like, I feel like I need to show that side of myself and I want it to be prevalent. I need to work with someone who understands that side of me. Like who understand?

from a consumer’s point of view. I have so many bookkeepers on my Instagram who I’ve just connected with over threads or whatever, but you, you are somebody who stands out in my mind because I know we have that one thing in common, and

Yeah.

me, it’s just. think that it’s going to be a weight or a setback to include your faith in your marketing. That you’re gonna isolate some people and, and repel some people. But first of all, good messaging does that. Good messaging does

Yes,

people. And second of all, people, the right people for you will love what you’re putting out. Will love, you know, your hot takes are controversial.

I don’t, I hate that statement, hot take or unpopular opinion because it’s like, it’s, everyone’s opinions are unpopular to somebody, you know.

yes.

But yeah, I, I see your content and I see how outspoken you’ve been, especially when maybe things, people weren’t in favor of it, you know?

Yes.

and I just, I’ve, I’ve always loved that you stayed true to that. And it, it, to me stands out of like, if anyone ever posted saying, looking for a faith Facebook keeper, like, you’re the person I’m tagging. ’cause you’re the only one I can think of offhand. You and maybe like one or two other people. And it’s like that how, what an asset that is instead of. You know, just being another bookkeeper and the rest of the bookkeeper side of Instagram.

Yes. Yes. And I think that’s important too, is something that d differentiates you from other people, like something that people know you for. So that’s, that’s really good to hear. Now, I know one of the things that you wanted to talk about was pricing, because it’s, it’s something that’s really tricky.

So what do you feel like. Are signs that a business owners may be undercharging that, based on their prices,

I am painfully going through this right now myself. I priced what I felt, what felt fair, and honestly felt generous to me at one point in my business. But. I have grown now when a, one of the signs is you’re converting everyone. If everyone who hops on a discovery call with you immediately is like,

yeah.

contract and invoice done deal, let’s go then, and has no objection to the price, then you, you really wanna see your conversion somewhere around like, I would say 60 to 75%. Because

Okay.

some people to say, oh, you know, I don’t have this in the budget just yet, but I. I would like to do this, or whatever it is. And so, and also accounting for, you’re not just charging for the hours it takes you to do the project. You’re also charging for the experience and the time of learning

Yes.

that.

You know? Yeah. Maybe it takes me 30 minutes to bust out an email that would take you an hour and a half to write, but I also have spent. Years now, refining that skill and I continue to refine that skill and that is worth paying for too. And so, February was a huge learning lesson for me. I booked February to the Gills and, I, it was my highest revenue month.

I will say that I, to be like totally transparent, I hit over 5K, which was like a goal of mine to hit a 5K month.

Yeah.

that’s been, that was awesome. But I also right now am working like. to 10 hours a day of strictly writing time. And I used to have more like 15 hours a week of writing time. And right now I’m hitting that in like between a couple days.

And so, yeah, in the future we’re gonna be doing a whole overhaul. The other thing too is if you’re charging for a la carte services, just one time, one off things, you wanna price accordingly to like do packages in bundles and don’t ever charge hourly. Oh my gosh. Please don’t ever, if you’re

Yes.

charge hourly. But don’t, you know, you wanna break things up and let people build their own packages, but what that can do is attract the people who wanna nitpick and just pick the, just a couple things and just pay the bare minimum. Whereas if you bundle things up and just say, Hey, I’ll do your four newsletters

Yep.

I’ll do this. And it comes with a call and this, and it’s just one big price, and you need to map out how much time things are taking you. That’s what we’re going back through right now is I’m going through what each service takes, and I realized that

Yep.

I realized that things are taking a longer than I anticipated, but B, because of the price I set, I was making significantly less than. The average copywriter because I had priced thinking, oh, I think it takes me this long. And then when I wrote down the calls and the questionnaire and the revision rounds, I was like, oh wow, this is actually a 14 to 16 hour service that I’m charging like a thousand dollars for. That’s insane. so

Yeah.

you wanna be converting, not everybody, you want to be making enough that you’re really comfortable and keeping in mind, yes, a 5K month is great, but you’re taking home, you heard me say, I take home 50% of that, right. So

Yeah.

bucks a month to be working like 50 hours a week right now. That’s, that’s where I’m at. And so, realizing that that is not sustainable. I can’t do that. I mean, a month of it has basically driven me to burnout. So I’m, I’m just learning that lesson. And if you’re listening, take it as a lesson.

You don’t need to learn by experience, learn from me and just price yourself. What is gonna make you a comfortable living? What allows you to provide a great service because you’re not

Yes,

and you’re not feeling like. Your standard can be lower because you’re not making ish for it. You know? So that all was a huge learning lesson.

Yeah. Yeah. No, I feel the same way. I, I went through a lot of struggling too with that too as well because, you know, people around me like in. My local community are priced much lower than me, but I’m like, I’m not providing

Mm.

the same thing as they are. And that was something that I learned last year is , time auditing.

One of my coaches last year told me that you, you gotta time audit yourself. You got to do time, everything to analyze how much time you’re spending on this stuff. And when I, same thing when I looked at it, I was like, oh, wow. Like I’ve, I’ve never charged monthly because the, the. The program that I signed up for, like I knew how to do bookkeeping ’cause that’s where I came from corporately.

And I just felt like I was very much called to do this accounting thing because, similar to you when you were talking about at the beginning where you’re like, oh, you’re a good copywriter in my corporate job with accounting, my, the CFO that was there told me like how fast I was picking all of this up.

And he was like, I cannot believe that you don’t have a degree in accounting. And he’s like, you just know stuff. And I’m like. I don’t know. I don’t, I don’t know. I’m just doing it. I’m just doing it. So that same thing that stuck with me and I was like, I feel like, like that’s God telling me something. Like, do that.

of the Holy Spirit, right? This is what I

Yeah.

a video on this last night. I think the girl’s name is Ashley Harrington. Harrington. She’s on YouTube and

Yeah.

posted a video about the nine gifts, and didn’t know that they’re, I’ll be so honest to you guys. I’m a newer Christian, so I’m not like. I’m not a Bible expert, I’m just reading through it the first time right now.

Yeah. Yeah.

she talked about the nine gifts and I didn’t realize there were specifically nine gifts. And what you just mentioned right now, I think is the word of, or word of knowledge or wisdom of knowledge. Word of knowledge. I think it’s word of knowledge, but the gift of just this inherent knowing without necessarily having the experience that would nega like would give you that kind of knowing. It’s almost like an inherited knowledge and you’re not even totally sure where it came from. But that sounds like that’s your gift, is just your knowledge of money and your understanding of numbers. Where some of us, it’s like our worst nightmare. It’s our worst struggle. And same with me. I mean, there’s people who are like, writing an email would be like, the worst part of my week, and I’m like.

Yes.

Really, like, I, I could not do whatever it is they’re doing, whether they’re a health coach or whatever. It’s like, gosh, I, to

Yeah.

calls a week, coaching sounds like my worst nightmare. So to be able to help each other with our gifts and serve the greater good and serve the kingdom in a way that, we’re all gonna be in our zone of genius. I wish, I wish that for everybody, I pray that for everybody, that everyone

Yes.

their gift is and build a business around it because, you can. great money doing something you love that feels good work. Doesn’t have to feel it’s like something you hate doing or that, you know, there’s always gonna be things you don’t, aspects of your job you don’t love, but, in on your gift. And, and if you don’t know what your gift is and you’re not sure, ask God, say,

Yeah.

gift to me. Tell me exactly what my gift is ’cause I’m not totally sure about it. And looking back, I can remember so many times in my, I’ve always been told I have. Great writing skills or that man, you wrote that and it just like, brought me to tears or it did this. And I’m like, really? That was just my Facebook status. You know, my and my parents have always said that too. You’re, you’re profound with your words. It’s crazy. And I just, I look back and I’m like, oh, I was, I was like a writer all along. My parents are both firefighters, and so I always was of the understanding that to make good money, you will work very hard and you’ll endure very hard times, and you’ll have to carry the weight in a,

Yes.

a way that feels burdensome. Because, you know, my parents both a lot, brought a lot of baggage home, and I never realized until I saw the online coaching kind of entrepreneurship world that I started seeing women and men.

But I mostly surround myself with women. That’s just who I feel, you know, safest being surrounded by, but seeing them making this great money being moms, being active and present, moms being emotionally

Yes.

and for their businesses. And I was like, what is this? Like, this is crazy. I didn’t even know this world existed.

Yes, yes. There’s so much and it’s so interesting and complex and if we kind of like loop back to that, like paying, paying yourself thing, I think a lot of the stuff that we, we don’t think about is the admin, the other side of things, just. Everything like, you know. Yeah. Okay. Maybe I don’t have a degree like I do, I do have a degree in accounting. ’cause after that, guys had that, I went to school because they paid for half of my school. But I felt like as I was going through school, I felt like, I’m like, is this all there is? I’m like, well, I said, like, again, I don’t say this to brag, but like, I went through school with a four, like the university with a 4.0 GPA.

But I, I worked hard for it, but at the same point I was like. How do I know this stuff? Like, and I think that’s what you’re saying is like, it’s just, it kind of came to me naturally and everybody thinks like, you know, oh, you’re so great at math. You’re so great at math. I’m like, actually, I really suck at math. Like I will be a hundred percent honest with you. I went through high school sucking at math. I still can’t do a lot of math. I don’t know how to do A plus B equals Y, whatever. I, I can do basic adding, but. Math is not a part of what I do. Everybody’s says, oh, it’s so, so much math. And I’m like, math is so like minimal.

Like I use a calculator for any math I do the par,

kind of work. It’s

yes.

hard and, and as somebody with a DHD, it’s really hard. I just going through my transactions, it’s like to know that there’s somebody that gets any kind of joy. going line by line seeing, oh, this is where you went. This is the date. Here’s how much money you spent. Like, I want to bang my head on the keyboard. I just kept saying this last time,

Yes.

for my tech, ’cause I filed, I prepare and filed myself. I was like, I never want to do this again. It was the worst. It took me all day. It was like a 10 hour day of. Itemizing all

Yeah.

categorizing. I was like, this sucks, this sucks.

And no

Yeah.

you know, I love that you love to do it. God bless you for having that gift, but it is not my strength and, and I can relate to you with the math thing ’cause it’s like with English class, I remember we used to have to write essays and stuff and I’ve always been. A creative style writer.

Yes.

to get like fouled for having things like you see in my copy.

I write like an N with apostrophe. ’cause it’s like, I don’t pronounce it with the ing. It’s in, you know, nailing it. I’m nailing it. That’s how I talk. And I’ve always written that way. And in school, my teachers were always like, okay, but we get that. You’re trying to write how you talk, but we need, here’s how to do it correctly.

And I hated the correctness. I hated that. And now. see that that’s the trend. That’s what works in marketing is writing like you talk. And so maybe I’m not gonna be an English teacher, maybe I’m not gonna homeschool my kid on, on, how to use proper grammar and punctuation in every situation. But, I definitely, it’s a different kind of writing.

It’s a different thing. So I totally understand what you mean by I’m not, you know, the algebra major, but I can get your books right.

Yes, exactly. And I think that’s the important part, like, and the analysis part of it as well. That’s something that I’m so passionate about is like actually, and, and that’s my favorite part actually, is the analysis, like diving deep into it and like figuring out the how’s and why isn’t every, that’s why everybody always ask me like, what does that mean?

Like the. When I talk about intentionality with money, I talk about literally looking at that transaction where you spent $6 on coffee and asking yourself if that moved the needle forward, or if you felt like it was really worth it. And of course, if you’re like, yes, that made my day that much better. I felt all fired up.

I felt great. Then I’m like, good. That’s exactly what I want for you. But if you were like, why did I spend that $6 on coffee? That’s more like where I want you to think about and say, okay, how do I prevent that from happening so that I can keep more money in my pocket?

Totally. Or you’re spending this much on this membership. How much do you

Yeah.

membership? What is this membership doing for you? Okay, well, in a year you’re gonna spend $1,200 on it. Do you feel like you’re getting $1,200 worth of value and.

Yes.

put somebody, and it’s not in a way that’s, you know, you’re not attacking anybody, you’re not

Yep.

but you are, holding them accountable for their financial decisions and helping them make better ones because I know that you’re training people that eventually it will go through their head before they enter their payment information for anything will be, how is this gonna serve me?

What, because, and so really what you’re offering is more than just bookkeeping. You’re offering them financial literacy and. money management skills, which I think we all

Yes.

from. And, no, I totally see the value in what you do and, and I think you charge really fair prices. I think you could charge more even for what you do. I think you’re totally

Yes,

it. I’m like selling you right now. Sorry. But it, it’s true. It’s so true. It’s like we think of bookkeepers, ’cause initially I doubted it ’cause I said I don’t need somebody to photograph my receipts and put them into QuickBooks. Like I could

yes,

do that myself or have my VA do it.

And I’ve seen that lately that there’s a big trend right now of having VAs do bookkeeping. I don’t know if you’ve noticed that, but

yes.

a lot of people giving their VA’s bookkeeping tasks and. What I, I wanna shift the question back to you. What is the danger in that? Why wouldn’t I want to just have my VA do it?

Why would I want to invest in it? But keep over that.

So I think that’s really the difference is. Like the difference in the, I, I don’t wanna say skills, but the difference in like where you are gifted because like, you know, a VA is gifted in a different set of almost skills and like knowledge than a bookkeeper is. So they’re gonna know how to put that into a accounting software.

Sure. But they’re not gonna know how to properly analyze it or like look at the background knowledge of it. So they can do the, they can do the categorizing and they can do the reconciling and that’s. Honestly, that’s like the baseline of bookkeeping. That’s the most basic thing you can do with bookkeeping.

And one of the things that I told myself when I like went into this whole bookkeeping thing, I said, I’m not just going to do the baseline, because I said, that’s not what I feel called to do. I feel called to help a business owners make. Better decisions or make more profitable moves by actually understanding and looking at their numbers on a deeper level.

So if we’re saying, you know, you have $5,000 in your bank account, but 4,000 of that is already allocated to expenses. The question you have to ask yourself, is your, is your VA going to know that or is your bookkeeper going to know that? And if your bookkeeper’s not. Intimately involved in those parts of your business, they aren’t going to know that, and a lot of times they aren’t because that’s not their,

They’re like,

not

grand

what the

and you’re like,

Yes,

then really like all the transactions are gonna go through on their renewal date. And then you’re gonna be

yes,

to my four grand? And the VA’s gonna be like, well, you spent it. And it’s more of a reactive kind of way of looking at money.

It’s more of a defensive than an offensive. So, no, I totally see that. ’cause I had considered, at one point there was, I was, there’s a VA option I was looking into and, and one of her services is like light bookkeeping. And I was like.

Yeah.

you know, and, and no, like dis to her hustle. Like, do what you do, what you do.

You know, and she’s, that she might be really gifted there. And just be starting to plant that seed of like, Hey, I really like looking at numbers.

Yes.

where someone else is at in their journey, but for you making those financial decisions and what you want out of the investment, if you’re gonna spend five to 700 to a thousand dollars a month on somebody to do your books, like, I want you to, like, I want you in there. I want you in there and telling me what I need to do and, and helping

Yes.

just maintain.

Yes, absolutely. And I think that’s so important because like that, that is a thing. I don’t want you to be reactive anymore. I want you to be proactive. I want you to be thinking about it consistently. I. I always tell my clients the same thing, what you said, I wanna be that voice in your head that’s like, Ooh, is this, is this gonna be working for me?

And I, again, like I always tell my clients, it’s not to judge you. It’s not to shame you. It’s not to say I’m smack you on the hand. It’s more to say. Is this working for you? And I’m like, I want you to think outside of the box of what you’re thinking. And because you hired me, because you’re in your creative box and you’re like, this is what I do best, and now I’m telling you, okay, this is what I do best. How do I get that to fit into your creative box?

Mm. Mm-hmm. I see it.

So what advice do you have for someone who’s thinking about leaving their nine to five but feels kind of nervous about making that big leap?

Well, it’s hard for me to advise on this only because I was somebody who

Yeah.

like had to rip the bandaid off. But if

Yes.

the luxury it is a luxury to still have a job and be able to work on your business as on the side As, as much as some people are like, oh, it’s so hard to balance both. Just think of how hard it would be if you got fired tomorrow and you had to be responsible for thousands of dollars of expenses and mortgage. Based on what you have built so far. So I would say if you have that luxury of having the job, don’t jump ship until you have set up. Either you’re gonna, you know, you’re gonna get a severance package or you know that you’re gonna have, you have savings

Okay.

you.

I would say if you’re gonna rely on savings, have at least three to six months worth of expenses covered. ’cause

Yes. Yep.

in my business until, I mean, I was bare, I was not hitting like higher four figure months until. Six months at a year in even.

Yeah.

say be able to cover yourself until then. The other thing is just like if you are faith-based and you are listening to the Holy Spirit, it will tell you when it’s time to go. will tell you when it’s time to go, when you’re good. And sometimes for some people I’m like a jumper. I will leave with no plan. And that’s just my who I am historically, but I’ve always, landed on my feet, if that makes sense.

And, and so I know that that works for me and I know that God’s covered me in that way. But I also, for instance, if I had a tough client that I had to fire, I know I need to fire that client for another client to come into my life and

Yeah.

else that might be really risky, like I wanna secure the next one before I fire them. But you just have to check in with the Holy Spirit and see what that, what it’s telling you to do, because everyone’s gonna be different. For me, it’s typically a riskier situation. That’s always what’s what’s panned out for me. But if you’re not, and you’re somebody who is a planner and who needs reassurance, because I’ve seen, the worst thing I’ve seen is people jump ship from there.

And I have a client who’s done this, she jump ship from her. Full-time job. And then the pressure was on when she wasn’t even quite making enough to cover herself, the pressure was on. And now she’s gone back to a part-time because you know, we discussed, she realized, hey, I don’t like the stress and pressure of like, this

Yeah.

It takes all the fun out of it, takes all the passion out of it. And so we discussed it and I said like, go get another part-time job. You make good money part-time. Go work a

Yes,

a week where you can cover childcare, cover your mortgage and stuff. And then you’ll still have plenty of time to build the business.

But when suddenly the business is like. You’re everything. It’s a lot of pressure. It’s a lot.

yes, yes. And I, I, I can absolutely attest to that and I, I, I don’t think my case even is something that’s like. An example, like it’s not even an example. Like I tell people that I feel like my case was like. One in a billion maybe that I got like my first client in a month and then my business started taking off.

’cause then I got another client, another, I was like, I don’t think that’s, that’s something that everybody can do. And I’ve always told people that like, you need to do what works best for you, not what works best for ’cause we’re not the same. Like everybody’s journey is different. And I think that’s so important.

Like, yes, we’re all at different stages in our business journey. So if working a job. Like even part-time still feels like you’ll be able to support yourself. That’s what you need to do. Like Yeah, for sure. There’s, you could put, you could quit and put 110% into your business, but that doesn’t mean you’re gonna get the clients immediately.

It could take a month.

can’t just,

Yeah.

not gonna be the answer. And I think

Yeah.

too is don’t do it after one good month. Don’t do it after one good month. ’cause you know what? I had my best revenue month last year in October after I took my business coaching it. Like I was like, this is it.

I’m now hitting the numbers I wanna hit, this is

Yeah.

And then November and December, where my worst months in business to date, like worse than even when I. Started out, it was, it was rough. And then

Yeah.

now have been my best months ever consecutively. And the urge to just be like, this is great.

Let’s hire a full team. Let’s scale. It’s like, let’s, let’s maintain this. Let’s, let’s maintain it first and expand slowly and smartly and not just shell out the money that you’re

Yes.

because, and also figuring out when your seasons are, I’m sure you have this like. Not ev, nobody in November and December, everyone’s already booked their campaigns. Everyone’s scaling down to pay for Christmas presents. Black Friday is over and it’s already been written, and if it’s

Yeah.

they’re not gonna write it till January. And so for me now, I know the winter time is gonna be a little slower that, that we’re gonna nail all those sequences. The holiday stuff’s gonna be done in August and September and October, and then November and December, everyone’s gonna kind of retreat to their families and. Probably, you know, scale down to just their newsletters and their content

Yeah.

and you can plan for that. So like the rest of the year, squirrel it away because you know, those are gonna be slow months. And that’s the other thing is noticing trends

Yes.

helps with, is like,

Yep.

every year around this time, your revenue tanks, it’s not you that you’re sucking all of a sudden.

It’s the fact that, you know, everyone’s out on summer break and nobody’s home actually working, you know, or whatever it is. I know everyone’s seasons are so different. You know, summer’s a great time for, been a great time for me, but, yeah, those end of the year, months where you’re picking up. ’cause people are getting ready to get their stuff together and get their taxes done.

So everyone’s see, good seasons are gonna be different, but pay attention to what trends you’re seeing in patterns in customer, like purchasing habits and things like that.

Yes. Absolutely. Absolutely. And I think that’s so important is ’cause again, yes, that’s what we look at is like, where are your slow periods? Because it, it does, it can fluctuate sometimes too, because I’ve seen it a lot even with product based business owners where, you know, they have a really great month.

Where there’s a holiday, but then when there’s no holiday, they, their sales go like down, like Valentine’s Day is a great month for them. St. Patrick’s Day, especially when they gear their stuff towards those holidays, they get a lot of sales. But then when you have a month with like no real holiday, for example, I think, I don’t know, January, let’s just say, there’s not really anything to like hugely, they celebrate.

Their month is a little bit slower. And that’s okay because you know that it’s not anything that’s bad. You take that time to recuperate, you step back on your expenses, you make the good decisions, you keep your money where it needs to be, and then next month you’re gonna start getting back to where you are.

But I think that’s something that a lot of people have to work on understanding is that there’s not always that consistent, like up and up and up and up. Unless you have that monthly recurring revenue, it’s going to be.

Right.

Very sporadic, and it’s planning for that with, like you said, an emergency fund, which is something I talk about all the time.

and

I think I’ve mentioned that every episode.

And take on a big project, like if there’s something that

Yeah.

have needed to work on that that has keeps getting pushed back because you’ve been so slammed with clients, when that slow month comes and you’ve saved for it, it’s gonna feel so nice to say, Hey, the bills are good. I’m good.

I don’t have to worry

Yes.

really hard or anything. I really wanna lean into redoing my website. I really wanna lean

Yes,

and getting a brand shoe and getting my content refreshed so that next. You know, a month from now, I just step right back into that, that, that good season. Because I think that’s the thing is we get down and then we panic, and then we’re not even enjoying the slow time because we’re just worried about making it speed up again.

And that’s one

yes.

and I so associate it with like cycles with women too. Like you’re, for your, your. cycle, whatever it is, is during those slow, those like menstrual financial seasons so to speak, you can really slow down, do the big projects, do some big vision stuff,

Yes.

back on on the memberships and extra stuff, and then when things are really slammed and busy. You’ll feel so ready for them because you’ll have worked out your contracts and your workflows and your sequences.

Yep.

Being able to embrace them and know that, like I used to say, business ownership and if you’re listening and not watching, like business ownership I thought was just a direct line upwards and slowly. And now I’m realizing it’s like full of dips and full of mountains and

Yes.

and that that’s so normal. That’s not an indicative that you’re not gifted or that you’re not qualified to do what you’re doing. Every business goes through that. You know, like you said

Yep.

some big box stores and stuff, they’re gonna see slow times when, when they’re not having big sales and things

Yes.

the sale’s coming.

So I’m gonna, and I have a whole

Oh, back.

I don’t believe in ever discounting your services. I think you should always charge full price and only add to the value only. Add bonuses, add extras, but never go less on the price. Because then what you create a buying habit in your customer. Your clients tell, basically that’s like, Hey, I know if I wait till Black Friday, their templates are gonna go 40% off, so I’m just gonna wait. And so, personally, like if I’m advising any of my clients, it’s that just don’t ever discount, don’t promote, promote that they’re gonna get a free session with you, or that they’re gonna get something extra, but never go down on the, on the price.

Yes. Yes. I love that. And I think I do. I agree. I think that that’s very important. A lot of times I. I think too, that when you discount you, I don’t know, you feel a certain type of way about that person and it can create that kind of friction. So instead of discounting, you know, just be add, add more value, add more.

Yeah.

So someone listening wants to build a healthier kind of money mindset or set better pricing. What do you think is a step that they should take today to kind of get to that point?

Okay. First things first would be to know that. Take the emergence off of it, right? Take the, the

Okay.

I need to figure this out now or else it’s gonna sink me. That’s in your faith, right? Having faith that like, he’s gonna lead you to figuring it out. The other thing would be to get help from somebody you really trust.

I. Get advice from somebody and you can, if you can’t afford somebody, just be honest about that and maybe reach out to someone you trust and say, Hey, I’m not in a place to hire you, but what would the, what would would I do right now to prepare to hire you? What would make

Yes,

for you that I can do in the meantime?

The other thing, and I’m only gonna recommend this book, I haven’t read it yet, it’s actually gonna get here today, but I saw somebody post about it and it’s a faith-based book. It’s called Buy the Damn Coffee. And it’s about, have you heard about that book?

no.

It’s for women. Christian, all about eliminating the guilt and shame around money and that maybe like the differences aren’t always in those.

I, my, and I’m telling you based on the summary, like I read the summary, I saw another business coach recommend it. Talking about guilt and shame here, right? So I’m not

Yeah.

always go buy the damn coffee and always, you know, ’cause we did talk about that being a hidden expense too.

But do the things that bring you joy if they’re gonna cost.

Yes,

one thing I just did is I. Got a gym membership that is a pricey gym membership. It’s CrossFit and it’s like 150 bucks a month. And it felt so selfish and so indulgent. But what it’s done for me and how it’s allowed me to show up in the rest of my work and my business and my life, it’s going to pay for itself, I guarantee it. So just knowing what. You know, learning that you can spend spending’s, not a terrible thing, right? You’re not a bad person ’cause you’re a spender, not a saver. ’cause we kind of put them against each other, right? We’re like, you’re either a saver in the angel or you’re a spender and you’re bad. And it’s like,

Yeah.

no, no, no, no, no. Like. We have trends and habits that we’re gonna lean into. I’m a spender by nature, but that doesn’t mean I can’t save it doesn’t mean I’m incapable. And it’s just a journey. And everything in life, it’s a journey, not a destination, right? There’s no, like, you’re never gonna get there and be done with it.

And so just don’t

Yeah.

that you’re ever gonna hit that point. And I think when you open yourself up to being coachable like that and being trainable, that just changes. You have fun along the way, like you don’t have to hate it until you get there. You can actually have a really good time along the way and be in general, enjoying the learning process, you know, and you’re gonna

Yes.

be like a gradual increase all the time. You’re gonna go buy something stupid and a go buy a a viral reels course, and then you’re gonna hate yourself for it because there’s no refund policy. And you know what?

Don’t go do a chargeback. Don’t go like, you know, don’t. Don’t be impulsive, but

Yeah.

next time when somebody’s running a sale and you feel the urge to get it, really talk to yourself or your bookkeeper if you have one, and

Yes.

of wanting to get this thing. Like I feel pulled to it and talk and let them help you through it.

Let them say, Hey, well what are you gonna get out of this? What is this course promising you? Like, do you

Yes,

You know?

yes, yes. And that really ties back to that like intentional investment episode I was talking about. Where, you know, we’re we asking ourselves those questions? is this gonna be worth it? Can I learn this a different way? And that, that’s not to say that you shouldn’t, purchase something if you’re really passionate about it, because the, I think there, and at the end of the day, you wanna ask yourself, is it going to be worth it or am I doing this emotionally?

And that’s where I always tell, like in the episode, I talked about sitting with it for a while. Like, what I have in Clickup is a list to where I would fill out a form and put what I wanna buy, what it costs, everything like that. And then I sit with it for at least 24 hours, sometimes longer, and say. Do I really want this now?

Like, did I thought about it for a while? Do I really want it now or can I just pass on it?

I almost spent a thousand dollars the other day, between, and this was just me panicking. I was feeling very

Yeah.

I was feeling like, I don’t know, I need to increase my prices because I cannot work like this forever. And I thought I was gonna pay somebody to solve my problem. And when I really looked at what that person was offering for the thousand dollars, and that would’ve been the tax money that I have set aside right now. I did

Yeah.

that in like my checking ready to go. And so I thought about it and I sat on it and I prayed on it, and it was like, you have, I, I kept hearing you have everything you need right now. You have

Yeah.

you need right now, do the most with what you have right now, and, and that will grow.

But, but the thousand dollars on this strategist to do an audit on my business, it was like. I don’t need that right now. I don’t need it. And, and that was the reality. And I was so glad I sat and thought on it because I was so close. I was almost like, invoice me. Like I’ll do it. Okay. You know? And it

Yep.

the next day I woke up and was so happy to have that a thousand dollars towards my four grand that I owe in April.

So, yeah, think about it. Think on it. Don’t have to do it right now. If it’s the right thing, it will still be there for you in 24 hours.

Yes. Well, I really appreciate you taking the time to talk with me today, Cassidy. I appreciate it. Where can my audience connect with you, learn more about you or how they can work with you?

Sure. So I’m a messaging strategist and copywriter. I am all about getting the words right so that you can sell seamlessly and earn trust from those that you are called to serve. My social handles are the copywriting mama on every platform. I’m mostly on threads and Instagram. I always say if you love me at my threads, you deserve me at my Instagram.

’cause my Instagram’s a little bit more refined. But, there. And then also I have a website, ww dot, the copywriting mama.com. I do everything from brand messaging strategy to website copy, email copywriting, and I’m starting to sprinkle some social content back in there too. New packages and pricing, we’ll launch on April 1st.

And I’m pretty much booked out until then. So if you’re gonna hire me, you’ll be hiring me at my new pricing and you’ll get a version of me that is. So joyful. Not that I’m not right now, but so joyful and grateful to do the work, without having to pile it on like crazy. Anyone wants to connect or have any questions, just shoot ’em on social media.

Always say questions are free. So yeah, I’d love to talk to anybody listening.

Awesome. Well, thank you so much again for being here today, Cassidy. I appreciate it.

thank you.

Here’s the truth, friends, you don’t have to do it alone. Control might feel safe, but it’s not the same as security. Letting go, especially when it comes to money, is an act of trust, not weakness. And when you trust the right people with the right support, your business grows, your piece expands, and your capacity multiplies.

Cassidy Cassidy’s story is proof that success isn’t about knowing everything. It’s about staying open. Asking for help and letting faith lead the way forward. So if you’ve been clinging tight to the money side of your business and afraid to let it go, here’s your gentle nudge to know that you don’t have to carry it all.

As always, if you found this episode insightful and the conversation that me and Cassidy had really, really good, please rate and review the episode and share it with a friend, and we will see you next week. Farewell fellow travelers.